Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week!

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

OCTOBER 18, 2013

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. But they serve a very different purpose than buyer personas. Creating Your Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

NOVEMBER 12, 2012

Branded B-Roll – prior to watching any video on the NFL’s site, there is a short commercial from the league or one of their advertising partners. Sure many people will just get the points and not look again, but even if a fraction sign up for the services it’s still a profit.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. But the public is not going to be so quick to smile at or shake hands with the brand that mishandled so many things in the Gulf last year, most notably the disaster itself. That was cool.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

JUNE 22, 2012

This is definitely something that you need to check out if you are on the brand side of things or just like telling stories. 105 Facebook advertising case studies – we all love case studies. It is very simple but does a great job outlining how a company can tell its story in an impactful manner. There is no point denying it.

Social Media 41

Social Media Case Study Study Skills 41

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Adapt and Evolve.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

SEPTEMBER 27, 2010

To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

FEBRUARY 23, 2011

It would be one thing if bought a commercial to support these local small and micro businesses, but seriously having these business owners say something like: “BP asked you to keep me informed” and keeping the BP branding was in poor taste. So I decided to reach out to my friend Justin Goldsborough for his take on the subject.

Advertising 33

Advertising News Tools Brands 33

Jeff Esposito

JUNE 10, 2011

To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience. Many of you will remember that Dominos Pizza tasted horrible and some idiot kids working there did some gross things with their food.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

FEBRUARY 7, 2011

And, while we had no vested interest in either team in the game, we were interested to see what kinds of ads the advertisers threw out there. Like many of you, Mrs. Espo and I tuned in to watch the Super Bowl last night. Instead of critiquing or waxing poetically on one or the other, we decided.

Advertising 39

Advertising Team YouTube Brands 39

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JUNE 20, 2011

Externally, the goal is to build a vibrant group talking about a brand or its core beliefs to actively engage a customer base. At the end of the day internal pissing contests between public relations, advertising, IT, marketing, etc. Internally, it’s trickier as the lead needs to cultivate relationships across silos. need to stop.

Social Media 41

Social Media Team Crowdsourcing Project 41