Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Graph Search Optimization: What Facebook’s Social Search Means for Brands. Results are served up based on relevancy and relationship rather than keywords.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Firebelly

MAY 22, 2017

Contests are an excellent way to get people to engage with your brand because, well everyone loves a chance to get something for free! This is a great way for your brand to reach audience outside of your current reach. If you want people to engage with your brand, you should get out there and engage with other people and brands too!

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

DECEMBER 4, 2012

By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012….

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Firebelly

MARCH 5, 2012

So here’s a comprehensive guide to all the new features that timeline for pages offers your brand. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. 14 Ways New Facebook Betrays Small Business.

Facebook 219

Facebook Small Business Features Strategy 219

Firebelly

DECEMBER 21, 2015

For some brands—yes. Are you one of those brands? By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. 3 REASONS PEOPLE DON’T LOVE YOUR BRAND ON SOCIAL MEDIA.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Firebelly

DECEMBER 18, 2011

From a trademark perspective, issues arise with respect to infringement of another’s trademark rights when using a new brand name or slogan (due to a failure to conduct a proper knock-out search) and a misunderstanding of how to properly use marks in comparative advertising. Are you using third-party marks for comparative advertising?

Guidelines 195

Guidelines Blogger Journal Privacy 195

Firebelly

FEBRUARY 7, 2011

By Michael Stelzner I recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com. By eMarketer Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans.

Social Media 196

Social Media MySpace Advertising Sites 196

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about?

Social Media 100

Social Media Marketing Community building Analysis 100

Firebelly

OCTOBER 17, 2012

Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers. Get the scoop in today’s roundup.

Facebook 194

Facebook Blogosphere Organization Advertising 194

Firebelly

DECEMBER 5, 2013

Content Marketing/Brand Journalism is the new way. This is the new way to advertise and market and will dominate most other businesses marketing and outreach plans, yet few apartment marketers will do it successfully, if at all. We’ll see the emergence of truly social brands. Gimmicky buzzword-based marketing dies.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Firebelly

JULY 22, 2011

A common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success! Competing drugstore CVS takes the opposite approach – only posting advertisements and in-store specials and never responding to anyone that posts. Making it all about you.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Firebelly

JULY 7, 2011

Facebook has 750 million users and the real opportunity is to for people, and brands especially, to do more with Facebook and its apps. The four conference tracks included Pages & Places , Commerce & Monetization , Applications & Credits as well as Advertising & Targeting. Facebook focused education.

Conference 233

Conference Hotels Education Energy 233

Firebelly

APRIL 25, 2011

In fact, it may be best if marketers approached this question as if the answer is zero — unless and until the brand does something to create value with Facebook Fans. Tips For Managing Ad Fatigue On Facebook.

Social Media 178

Social Media Discount Consultant Questions 178

Firebelly

OCTOBER 28, 2011

Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Brands constantly use the flawed thinking that consumers are actually interested in useless dribble.

Communities 189

Communities Brands Discount Survey 189

Firebelly

SEPTEMBER 2, 2010

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts. Having trouble reading this image? View an alternate.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JANUARY 22, 2010

Is Advertising on Facebook Really Effective? By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Having trouble reading this image?

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

NOVEMBER 27, 2011

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). Professional Blogger and Book Author Erik Deckers on disruption, middle men and his deepest secret.

Social Media 219

Social Media Marketing Sports Banking 219

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

JUNE 15, 2015

I obviously have a personal interest in these new functionalities, but as a community manager, I’m also excited about the opportunities this presents the brands we work with. Learn more. I once tweeted “I wish whenever I liked or pinned an outfit, it would magically appear in my closet.”

Instagram 100

Instagram iPad iPhone Buy 100

Firebelly

AUGUST 27, 2010

Latest Check-in: Intersection of Brand Pages and Facebook Places At this time Facebook does not recommend merging your Places with your Page if you are a national or global marketer with more than one location, like a McDonald’s or GAP. Having trouble reading this image? View an alternate.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Firebelly

SEPTEMBER 15, 2010

The changes will most likely lead to people spending more time on Twitter's actual website - something that would appeal to potential advertisers. Two of the biggest changes on #New Twitter 1. Having trouble reading this image? View an alternate.

Twitter 135

Twitter Tweetdeck Paid Search SMS 135

Firebelly

APRIL 4, 2011

By Erik Qualman Today LinkedIn, the most popular professional social network, has reached the mark of 100 million members worldwide, according to its own advertising tool. Social Media Turns Tie Games Into Brand Wins. Here are five more common Facebook marketing mistakes to avoid. 100 Million on LinkedIn – Infographic by Country.

Social Media 181

Social Media Small Business LinkedIn Social Networking 181

Firebelly

JANUARY 23, 2012

Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Community Managers Are the Heart and Soul of Enterprise Social Media. By David B. They create your reputation anew with every interaction.

Communities 176

Communities Press Release Focus Group Survey 176

Firebelly

FEBRUARY 6, 2012

By Kyle Lacy At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found. Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Infographic).

Trendrr 190

Trendrr Social Media Sports Activities 190