Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? But does that definition correlate to digital correctly?

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. Though it was a great read, I was struck by two particular exchanges that I’m semi-condensing.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. 2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” said eMarketer principal analyst Debra Aho Williamson, author of the upcoming report “Worldwide Social Network Ad Spending: 2011 Outlook.”

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

DECEMBER 19, 2011

This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Well they sorta are making money and they are rolling out custom pages for brands. Would you pay to advertise on Twitter? 11) Brands knew what they were doing on Twitter. Can you say Facebook Burnout, Blowback or Billion ?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. It may create awareness of the brand, product or company but there is no value in free. But does free work ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Big media brands dominated the Web. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. With that, think about your company for a minute and the brand/s you represent.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

AUGUST 24, 2011

Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design. That’s the person I want and that’s the person that brands need. I love to hear that comment so that I can fire both barrels of justification back at them. I’ve evolved and so have you. The next act.

Social Media 199

Social Media Skills SEO Aggregator 199