Dave Fleet
JUNE 4, 2014
That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Couponing and contesting (still key reasons that many people connect with brands). Re-purchase and new product launches.
Dave Fleet
JANUARY 26, 2021
Unfortunately, the industry kept pushing harder and harder in search of the holy grail of one-to-one advertising without thinking about peoples’ reactions to that level of data collection. There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels.
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Dave Fleet
APRIL 5, 2012
Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. But I won’t.
Dave Fleet
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Sound crazy?
Dave Fleet
DECEMBER 4, 2017
As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Say hello to super-sized bonfire, complete with branded logs and paid pyrotechnics. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.
Dave Fleet
JUNE 4, 2014
That means shifting from one-way advertising to focusing on customers. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. Couponing and contesting (still key reasons that many people connect with brands). Re-purchase and new product launches.
Dave Fleet
DECEMBER 4, 2017
As individuals flocked to these platforms, brands realized that they had an opportunity to connect and close the gap with their customers. Say hello to super-sized bonfire, complete with branded logs and paid pyrotechnics. Several brands are also creating Facebook groups for their most passionate and valuable customers and partners.
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