Buzz Marketing for Technology

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree! Tweet This!

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Answer – Yes I think it could! Tweet This! Share this on Facebook.

iPad 174
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brands 274
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Hear me out …. But I don’t care either. Tweet This!

iPhone 218
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The Future of Advertising is one word.

Buzz Marketing for Technology

Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual. Tags: Content Marketing Online Advertising Branding Interactive Marketing Advertising. If we learned anything from Google and their business model it's that contextual ads work and they work really well.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279
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Statistics on Advertising during a Recession

Buzz Marketing for Technology

As marketers we are so often faced with the dilemma of having to cut advertising in times of economic softness. I think Seth Godin outlined Marketing's Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.