Ari Herzog

DECEMBER 19, 2013

Do you remember when brand pages on Facebook had fans? “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,” says Facebook. Media advertising Facebook' About three years ago, Facebook changed the rules.

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Ari Herzog

FEBRUARY 18, 2014

I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. Freelancers, consultants, and solopreneurs should have a separate page for their brand, Tamar tells me, if they derive 100% of their income from that brand. I didn’t. Income came from multiple places.

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Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

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Ari Herzog

AUGUST 30, 2012

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. The only other product that is advertised is for Boar’s Head meat. What this evolution means.

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Ari Herzog

SEPTEMBER 21, 2010

Guest Post by Kenneth Weiss: When Social Media Becomes Slightware, Your Brand Does Not Stand a Chance. Tags: Features advertising branding newmarketing. Related posts: From a Galaxy Far, Far Away, Star Wars Embraces Social Media. Why to Be a Social Media Dumbass.

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Ari Herzog

AUGUST 30, 2010

That points to JKAhosting’s website, advertising their web hosting rates. Unless you’re running Google Alerts or similar metrical analyses to monitor your brand online , you’ll never know if someone writes a comment with your name or linking to your URL. See the blue-colored link in the third sentence? Think about it.

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Ari Herzog

JUNE 17, 2012

The below photograph was taken last month and shows the same parking lot but instead of different advertisers on the billboard and mural, Molson M blends digital art with traditional advertising. The above photograph was uploaded to a Google Maps server in June 2009. You will also notice a block of small print toward the bottom.

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