Akamai Marketing

NOVEMBER 19, 2014

Which of those two messages was more brand consistent, more interesting, more compelling and took more courage? Branding is like getting a tattoo: it takes guts and commitment. Tweet: Branding is like getting a tattoo: it takes guts and commitment. If you’re brand is truly defined, not everyone will. It’s OK.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

SEPTEMBER 13, 2011

Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Having a large audience is important in the advertising world. Creating a community of people who support your brand and its products takes time. You advertise TO an audience.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JUNE 29, 2011

Social media and branding: like ice cream and chocolate. A well defined brand will have a head start. If you haven’t given any consideration to your brand, some of your work might be geared towards defining the brand, its voice and its values. Print advertisements are usually set in stone 2-6 weeks in advance.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? Will that change? Should you follow back?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? I’m saddened when I send out a positive message about one of my favorite brands and don’t get a response. ” So let me ask you. What is the ROI of silence?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? AVE: Advertising Value Equivalent is something that PR professionals have been using for years. Essentially, AVE looks at earned media and assigns a value to it based on equivalent advertising rates.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving.

Tools 160

Tools Klout Policies Tourism 160