Adam Sherk
NOVEMBER 20, 2014
But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
Adam Sherk
APRIL 3, 2013
Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. For example The Huffington Post is allowing brands to sponsor a section on the site which (in some cases) includes only regular HuffPo editorial content, as opposed to brand-created content. Sponsored Content Compliance.
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Adam Sherk
MARCH 8, 2012
Not including @[brand] or listing a third party tool instead (e.g. This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. Yes, we touched on the “P” word, as in Pinterest: Great Opportunity for Lifestyle Publishers and Brands ).
Adam Sherk
SEPTEMBER 10, 2010
In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. But it’s those commercial queries that are so desirable to advertisers. The lesson of chapter 4 is Mindset Matters.
Adam Sherk
OCTOBER 14, 2015
Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue. Panda and Other Algorithmic Changes. may ultimately prove to be a good thing (i.e.
Adam Sherk
DECEMBER 22, 2009
Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. This post will difinitly help me with my advertising website. Happy New Year.
Adam Sherk
JUNE 29, 2010
What they meant, and what would have appeared in advertising copy before buzzwords became de rigueur is the claim that their software products work together providing a range of functionality in the server market. While we’re at it, can we ban “brand&# ? What’s our brand? Are we branding this correctly?
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