Keyhole.co

JANUARY 13, 2021

SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space. While it’s technically possible to track SOV manually, it’s much easier to do so using a social media analytics tool. Why is share of voice important?

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Social Media Metrics Brand Monitoring Hashtag 88

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Another bonus?

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Forums Reddit Analytics Sentiment 62

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Analysis Data Sentiment Metrics 69

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The tool helps you manage your social media accounts with the help of market insights. Overall, Mention can be a useful tool.

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HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 13, 2023

Try paid advertising Paid advertising on social media has one of the biggest advantages. Compared to other channels, social media advertising is more affordable and the targeting is much better. This multipurpose tool allows you to instantly analyze multiple profiles, campaigns, brand mentions and influencers.

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Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 15, 2020

The connection between GDPR and social media might seem a bit fuzzy, but it’s important to understand the impact for efforts like paid advertising and reporting. We know that Facebook advertising via remarketing ads that essentially “follow” visitors from your site to Facebook (and vice-versa) can be incredibly effective.

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Social Media Privacy Marketing Policies 132

Keyhole.co

OCTOBER 10, 2023

Pro-tip: If you’re delving in programmatic advertising , it’s a good idea to automate your entire brand campaigns and sentiment analysis through tools for better insights. Assuming you choose a good brand listening tool like Keyhole, it’ll do most of the heavy lifting in this arena.

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Sentiment Analysis Brands How To 52

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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Metrics Social Media CPM CPC 112

Firebelly

SEPTEMBER 2, 2010

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JANUARY 22, 2010

Get Rid Of Stale Twitter Users Who Have Stopped Tweeting By Chris Norton Here is a Twitter tool which can be a little slow to use but is quite a good idea. Is Advertising on Facebook Really Effective? As Twitter has grown, so has the amount of people we follow and it can become time consuming reading everything.

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Social Media Syndication Feed Reader Paid Search 140

Keyhole.co

MAY 30, 2023

If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. Another thing to look at is your competitors’ marketing strategies.

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Analysis How To Marketing Price 52

Keyhole.co

JUNE 19, 2023

Here’s how to use UGC effectively Customer advocacy: When users create and share content about your product or service, they endorse your brand to their followers. This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way.

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Social Media UGC Content Loyalty 52

Keyhole.co

JANUARY 4, 2023

To maintain brand visibility, it is crucial to keep a constant eye on your competitors’ social media activities. For that, you need to add Facebook competitor analysis tools to your marketing arsenal. As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method.

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Analysis Tools Facebook Sentiment 52

Hootsuite

MAY 16, 2023

By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share. Need social media monitoring tools to find these brand conversations?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Check out Hootsuite’s free AI tools here. 1 Social Media Tool Create. Some of them are free and don’t require a Hootsuite user account!

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Comparison HootSuite Hubspot Price 76

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Webbiquity SMM

AUGUST 29, 2017

News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy. Fortunately, outside tools like Hashtagify.me

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Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. Plus, seven tips to get you started, four tools to make your life easier, and how to measure it. People are more likely to trust their friend’s and family’s recommendations over branded advertising. Source: Hootsuite.

Tips 107

Tips HootSuite Survey Template 107

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. In addition, these tools can track the ranking of your social media profiles, for example, Youtube channels, and provide you with versatile and relevant SEO data for a better social media strategy.

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Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. In addition, these tools can track the ranking of your social media profiles, for example, Youtube channels, and provide you with versatile and relevant SEO data for a better social media strategy.

Data 52

Data Social Media Strategy CPC 52

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? What should I monitor for? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Social Media Tools.

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Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. 1) Socialbakers.

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Tools Social Media Netvibes Sample 207

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. You can create images that go along well with your news by using creative or background remover tools that allow you to design images for your news.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

DECEMBER 26, 2022

According to social media influencer statistics, only 1% of millennials trust advertisements. Choose an Influencer Tracking & Managing tool. In a similar way, the irony of having the “How to Be Single” actress give dating advice, allowed the brands to advertise Cuff Day in a fun, unexpected way.

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Influencer Campaign Instagram Data 52

Keyhole.co

AUGUST 29, 2020

Especially because most brands care most about sales and ROI, so brand awareness can feel like an abstract concept. But brand awareness is still a necessary part of the profit equation. billion on advertising in 2019. Here’s a quick dive into how you can measure brand awareness on social media.

Social Media 40

Social Media Brands Metrics Sentiment 40

Firebelly

AUGUST 27, 2010

Use Facebook Places to Boost Business and Lift Sales While its the local businesses that stand to gain the most from Facebook Places, every business should determine how best to leverage the new tool to their benefit. For instance, you can reward your customers who say nice things about your business.

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Facebook Foursquare Paid Search Discount 182

Sprout Social

OCTOBER 23, 2018

A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more. . Monitor your performance. Use your buyer personas to guide your decisions.

Twitter 110

Twitter Brands How To Hashtag 110

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Hootsuite

SEPTEMBER 2, 2020

If followers engage with your brand using a direct message, keep your followers happy by responding quickly. As long as you have an Instagram business account , one useful tool to help you manage direct messages in an efficient way is the Quick Replies function. This is useful for new followers looking to learn more about the brand.

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Instagram How To HootSuite Geotagging 143

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing tools. Social media marketing tools.

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Team Tools HootSuite Marketing 130

Webbiquity SMM

APRIL 20, 2021

Or that 93% of social media advertisers use Facebook ads regularly. The top reason (56%) that people give for unfollowing brands is “poor customer service.” ” Another 29% unfollow because companies ignore brand mentions and comments.

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B2B Social Media Vimeo Brands 222