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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. This is the result of careful, consistent branding over decades. Secondly, you can have the most polished brand in the world. And, social proof sells. One popular form of this social proof is user generated content (UGC).

Tips 107
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What Is Newsjacking?

Keyhole.co

Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns.

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Creating categories and definitions by doing, not debating

The Way of the Web

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. I manage my own paid advertising campaigns. I manage paid advertising campaigns for other people.

Project 40
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? What to do?