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GDPR and social media: What marketers need to know

Sprout Social

The connection between GDPR and social media might seem a bit fuzzy, but it’s important to understand the impact for efforts like paid advertising and reporting. We know that Facebook advertising via remarketing ads that essentially “follow” visitors from your site to Facebook (and vice-versa) can be incredibly effective.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sometimes, people talk about your brand in amusing and positive ways.

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Top 10 Sprinklr Competitors & Alternatives [Comparison]

Hootsuite

Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence. It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting.

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

People are more likely to trust their friend’s and family’s recommendations over branded advertising. One popular form of this social proof is user generated content (UGC). Use bots to: help guide your customers through the sales journey, for FAQ answers, and. And, social proof sells. Source: Hootsuite.

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How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. Post high-quality, engaging content. To keep your current followers engaged with your brand — and to entice new followers — be selective. Only post thoughtfully selected, appealing content that reflects your brand.

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