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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Twitter for Business: Is It Time?

Webbiquity SMM

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them. And it’s not just enterprise accounts. An Idea: Twitter for Business. Could it happen?

Twitter 228
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. Customers feel that the brand is open to listen to their opinions, thereby building trust. Social is anything but an entertainment platform.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Creating content is tough, even when you know your target audience and customer segment in and out. Their undisputed secret lies in keyword monitoring tools. Content optimization Have a site but are clueless about spiking your organic traffic? Let’s not pretend anymore.

Tools 52
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts. If not, it could be time to change your content pillars.