Trending Sources

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

More customers, buyers, and consumers are creating content everywhere they go. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. The smart brand monitoring companies have already started their integration plans. Social data is overwhelming.

Creating categories and definitions by doing, not debating

The Way of the Web

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. Seth Godin talked about successful modern marketing beginning with product planning and development, but still many businesses and consumers see marketing as part of advertising.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? Jacob Pastrovich reveals the three major ways he uses Twitter to engage with audiences, along with tips and ideas for each, for example: “I schedule posts to go out over the next week or so, usually around five tweets for each piece of original content. Image credit: Buffer. Expert Twitter Marketing Tips and Tactics.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards. Protect Brand Reputation. They aim to inform with the hope to make sales. Sales.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Which social media monitoring tools should I use? What should I monitor for? As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Monitoring. Can social media ROI really be measured? But 44.24

Open Research: A Framework for Social Analytics

www.web-strategist.com

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza!

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Social networks  Automotive  United States  David Bausola   Ford   Ford Drives U   Social networks  Automotive  United States  David Bausola   Ford   Scott Monty   Organization & staffing  Automotive  United States  Peter Kim   Ford   Twitter account   Microblogging / Microsharing  Automotive  United States  social brand index- twitter   Ford   FordDriveOne   Microblogging / Microsharing  Automotive  United States  Social Brand Index- Twitter   Ford   Where are the Joneses? For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3.

Wiki 46

100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Broad coverage.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Tools 41

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Actionly is a Social Media Monitoring dashboard and listening platform. Mamba IQ tracks brands, companies, products and people. million posts.

Tools 42

12 Reasons to Use Social Media to Grow Your Business

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. It’s important to claim your brand name across all the major social media platforms. Are you using social media to grow your business?

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The Stack: The Social Business Software Suite Category Name, Short Description, Frequently Heard Vendor Names Listening and Learning: Brand monitoring: These listening and learning tools provide data to brands by filtering data via scraping and APIs then sorting by keywords. See how I segment these vendors into specific sub classes. Social Media Management Systems.

Class 39

List of Social Media Management Systems (SMMS)

www.web-strategist.com

they’ve briefed me) Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting. You’ll find iterations for both brands and agencies. They have case studies from large brands and media on their site. Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. Now we get to see which vendors use their own services to monitor their brand names.

Tools 40

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Monitoring other media such as print and TV require the use of paid subscriptions to media tracking services such as Cision. Take advantage of free advertising opportunities. Great Blog!

Social Media Toolkit - The Digital Strategist

www.michaelfruchter.com

The sole purpose of these tools are to; create, manage and distribute content, build awareness, drive traffic, connect with our customers and hopefully turn a lead into a prospective sale. Monitoring other media such as print and TV require the use of paid subscriptions to media tracking services such as Cision. Take advantage of free advertising opportunities. Great Blog!

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. There is room for growth for brand engagement regardless of industry. If you’re working in B2B, perhaps this post will provide you with value. Please!

B2B 38

How to Monitor Your Brand Using Twitter Search

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. So it’s important to know how to track your brand or products (and those of your competitors) on Twitter. Have you used Twitter Search to monitor your brand? It was created by by John Haydon.

Free Twitter Automation Tools Roundup

gigaom.com

Tweet Social media CoTweet , futuretweets , Hootsuite , socialoomph , twaitter , Twitter , twuffer Previous Build a Web Worker Friendly Project Management Office Next The Importance of Buffers 12 Comments Subscribe to comments Reply Hans Monday, February 1 2010 You missed [link] , very reliable and an option to auto-discover content based on keywords you specify. Will try them all.

Tools 15

26 Free Tools for Monitoring Your Brand's Reputation

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Google Alerts : Target keywords that are important to your brand and receive streaming or batched reports­. FriendFeed Search : Scans all FriendFeed activity.

Twitter announces #NewTwitter

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: The Content Grid | Main | Branding Outside The Box » September 15, 2010 Twitter announces #NewTwitter Last night Twitter announced that it was rolling out several new changes to its web interface - incorporating many aspects of existing 3rd party applications such as Seesmic and Tweetdeck. Please try again.

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!

5 Helpful Facebook Places for Business Articles

Firebelly

Latest Check-in: Intersection of Brand Pages and Facebook Places At this time Facebook does not recommend merging your Places with your Page if you are a national or global marketer with more than one location, like a McDonald’s or GAP.  They recommend managing the Places separately and have stated that a solution that will help these types of brands is planned for the future. 4.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. A $1.5 Here are 5 news items or blog posts that I wouldnt want you to miss: 1. The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. Where do you start? 2. points from 22.5 percent one year ago.

Social Media Weekly Roundup 1/18-1/22

Firebelly

Is Advertising on Facebook Really Effective? By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. Why Augmented Reality Will Change The World As We Know It By Giedrius Ivanauskas Augmented reality is clearly the buzz word of 2010. In theory, it makes a great deal of sense. 5. Let’s talk about your farmer list.

4 Social Media Trends for Business in 2010

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 4 Social Media Trends for Business in 2010 by Pam Dyer on January 22, 2010 Share StumbleUpon, Twitter, FriendFeed, Facebook, Digg, Xing… The list keeps growing as social media becomes intertwined in the daily lives of brands and consumers. As a result, provide customers with a holistic experience Start to investigate how brand monitoring, community tools, and CRM systems are merging. Most companies cannot hire enough people to monitor and respond to the conversation. Live the 80% rule.

250 Essential Social Media Tools

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Here’s a link to a recent blog post, 8 Simple Reasons to Promote Your Brand On SlideShare , that explains some of the marketing benefits of using SlideShare.

Five for Friday

Jeff Esposito

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content? If you want to monitor your brand in the social space but are short on coin, this post will help you out.

Radian6 – Monitoring Social Media

www.theappgap.com

About | Contributors | Contact us | Subscribe: via RSS , via Twitter Radian6 – Monitoring Social Media by Bill Ives November 10, 2008 at 5:38 pm · Filed under Reviews With the continuing rise of Web 2.0 Chris said that a year ago the PR agencies were looking at the social phone for brand monitoring. There is a lot of control over how you monitor the web. Cheers.