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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.