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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. It’s not just about networking anymore.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Protect Brand Reputation.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. Bonus: You can add campaign hashtags and keywords to Keyhole. Track your campaign specifics with Keyhole 2.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

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5 Successful Instagram Influencer Marketing Campaigns Worth Having A Look At [Backed by Data]

Keyhole.co

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. Monitor your influencers on Keyhole. Why is that so?