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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You can also get answers from other members within the private Facebook group as well as get access to iOS 14 training and all other training I’ve conducted. Book a One-on-One with Me. Now that Apple has launched iOS 14.5

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

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Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? How does your book compare? Me: Can anyone write a book?

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Content Marketing And The New Advertising

Twist Image

I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. altimeter group. business book. How could I say no?