Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? People are the fuel behind social media, which is really just tools and tactics. Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

ProBlogger

MARCH 2, 2011

Advertising. Magazine advertising sales? Yes—magazine advertising sales. You see, (insert voice of the narrator from The Princess Bride ), once upon a time I sold advertising for a national print and online magazine, when the only writing I did involved contracts and thank-you letters. And how, exactly, do they buy you?

Journal 47

Journal WordPress Buy Remix 47

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149