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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258
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Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage. Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers. Get the scoop in today’s roundup. Get the scoop in today’s roundup.

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Marketing Beyond The Blog Buzz

Diva Marketing Blog

Within the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. . Blogs must be integrated into your marketing strategy to be effective: goals, objectives. Marketing Beyond The Blog Buzz.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

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The Truth About Blogging Income [Tipographic]

Your Escape From 9 to 5

How long will it take for you to earn money with your blog depends on a lot of factors such as your niche, knowledge, blogging time, budget available for marketing, experience and so on. Find ways to present your learnings in a different way so you can stand out in the ever so crowded blogosphere. 1,500 ProBlogger Readers Surveyed.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The blogosphere and social media networks would go nuts with rumors and buzz about new products. The stock market hates surprises. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. They flopped.