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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Find directories ( alltop.com , technorati ). Guest Post by Alicia Lawrence.

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How to Get Started with Social Media Advertising

Idaconcpts

What’s a entrepreneur, blogger, or content developer to do? The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. Share this on Technorati. LinkedIn Ads.

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FTC Says Bloggers Must Disclose or Face Stiff Penalties

Bill Hartzer

In what I believe is a surprising decision, the Federal Trade Commission decided that they will require bloggers to “clearly disclose any freebies or payments&# they get from companies for reviewing their products. What’s more important here, though, this is the first time that FTC rules have covered bloggers. Tweet This!

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Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. These Monki girls are famous bloggers from around the world.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

Proper social media development isn’t about aggressively advertising your product or business. This is a direct way to advertise what you’re doing and what your business is proud of to customers that have already shown an interest in your work. This is another great way to directly advertise your business. Paid advertising.