Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. And my guest bloggers, both frequent and infrequent. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! And my guest bloggers, both frequent and infrequent. The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. And my guest bloggers, both frequent and infrequent. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Read All About It! no, seriously, its just me.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. And my guest bloggers, both frequent and infrequent. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. Read All About It! no, seriously, its just me.

Social Media 195

Social Media Postrank Flickr Class 195

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Blogging Tips for Serious Bloggers. Social Media ROI.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. And my guest bloggers, both frequent and infrequent. Few could accurately recall details of the commercials. 3 million for an ad… that you don’t even know will have an impact?

Class 124

Class Postrank Comments Tourism 124

The Way of the Web

APRIL 7, 2011

They’re not necessarily A-list bloggers, and they’re chuffed enough to post an article with a link to Blekko and Blekko gear. Say 25% of the T-shirt recipients are like me and have a blog. So that’s potentially about $10,000 worth of links.

CPM 33

CPM Marketing Postrank NoFollow 33

Waxing UnLyrical

JANUARY 13, 2011

Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) And my guest bloggers, both frequent and infrequent. P) - and then when I clarified, she was so pleasantly surprised and all for it. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Project 170

Project How To Class Posterous 170

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

SEPTEMBER 20, 2010

10 predictions for advertising in 2010 =-. 10 predictions for advertising in 2010 =-. One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. I think it’s too easy to report, harder to predict.-=

Social Media 147

Social Media B2B Strategy Consultant 147

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Revealing the Highest Earning Blogs that Sell Advertising – Some of the biggest earning blogs (and a few non-blogs) on the web that don’t rely on affiliate links or selling products.

Marketing 119

Marketing Postrank eBook RSS 119

Viper Chill

MARCH 1, 2010

Feedburner If you’re a blogger and you’re not using Feedburner, I first of all want to know where you’ve been, and secondly need to say that you have been missing out. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

NOVEMBER 1, 2010

And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me. Oh, one other thing: my blog = my sandbox.

Class 258

Class Education Metrics Creative Commons 258

Techipedia: Tamar Weinberg

JUNE 16, 2010

Some tools you can use are Social Mention , Trackur , and PostRank. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools. Is it really so bad to be sent advertisements that might cater to your needs? Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Kikolani

JULY 23, 2010

Introducing a new generation of monetization – the multi-blog advertising system – advertising on not only one, but five powerful blogs in a niche. 3) Like the recent Famous Bloggers / ComLuv contest, there will be lots of link juice flowing from people who know what quality link juice is all about!

Resources 129

Resources SEO GPL Mashup 129

ProBlogger

MARCH 17, 2011

You learned how bloggers make money, and you even followed some examples of how Darren makes money with his blogs. PostRank is a great service to measure influence in an effective way. This guest post is by Josh Klein of Digital Strategy with Josh Klein. You had an idea for a blog. You developed a smart blog strategy.

eBook 41

eBook Postrank Influencer System 41

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Read All About It! Abusiveness is not.

Press Release 266

Press Release Class Industry Comments 266