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The Power of Location Based Ads in Mobile Technology

Idaconcpts

Location based advertising is a relatively new phenomenon that has started to grow by leaps and bounds with the emergence of the smartphone. This has the potential to help advertisers make the most of their limited ad budgets, and reach people right where they are. Potential Issues. Fixing the Problems.

Mobile 133
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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 100
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How to Use Advertising to Promote Your Blog

ProBlogger

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Influencers can be bloggers, celebrities, experts in a certain field, or even regular people with a large social media audience. It is often used on social media, where Influencers create content related to products or services and share it with their audience. Which action to set as a target action is up to the individual advertiser.

Metrics 52
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Gen-Z favors ephemeral platforms over highly-produced social media, changing the way marketers create and think about content. Kik, a cross-platform mobile messaging app.

Platform 273
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Free white paper: key trends of 2013

Sherrilynne Starkie

Paid vs. earned content. Bloggers important in PR. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus.

Trends 276