Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play. reading and traveling.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%. Positive sentiment doubled. #1 Lead story in mainstream news.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?)

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

APRIL 19, 2018

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Tools 191

Tools Marketing Discount Hubspot 191