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Direct Marketing Observations

Advertising

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YouTube

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. No one had heard of blogs. Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 million blog entries every day. In January, 2000, few people had heard of Google. Big media brands dominated the Web.

Industry

Industry Aggregator Crowdsourcing Wikipedia

A Need to Redefine Brand Lift

Direct Marketing Observations

APRIL 13, 2012

Vizu which partnered with DIGIDAY on the survey defines brand lift as the following: Brand Lift is defined as the percentage increase in the primary marketing objective of a brand advertising campaign. Same with Twitter, Facebook, Youtube and traditional blogs. But does that definition correlate to digital correctly?

Brands

Brands Metrics Survey Advertising

Direct Marketing Observations

This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

A Need to Redefine Brand Lift

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