Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time.  “ Social video is one of the most effective ways advertisers can reach their consumers on social networks ,&# said Mitchell Reichgut, founder and CEO of Jun Group. YouTube limits uploads to 10 minutes each. At the end of each video let the audience know where they can find more information around the topic, by pointing them to other videos, your website or blog.  MORE >>

That’s why I get all warm and fuzzy when I discover a time saving tool that works as advertised. You can use this automation to save time, find blog topics, and curate content just for started. Automatically tweet a link for every new post on your blog [Recipe ]. If you add a YouTube video to your Watch Later Play List then send the link to a specific Evernote playbook [Recipe]. Blogging Grunt Work. Update LinkedIn when you add a new post to your blog  [Recipe]. Blog Post WritingBloggers are busy folks. IFTTT is incredibly powerful. MORE >>

Is online advertising any good? Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. advertising award. MORE >>

The answer lies within a smart investment in social media advertising.  There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly  manager tool. LinkedIn Ads claims that advertisers can “connect with the world’s largest audience of active, influential professionals” by using DirectAds. MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers (a.k.a MORE >>

Since May 2011, there are more than 48 hours of video being uploaded to YouTube every minute.  And as of December 2011, YouTube boasted more than a trillion videos viewed this year alone. With 71% of all online adults participating platforms like YouTube , video sharing is up 38% since 2006, 28% of which share on a daily basis. Most marketers report taking advertising budgets away from television and display. million views on YouTube in the first 24 hours of its launch.  He went on to say, “these consumers, to our delight, are advertising on our behalf.”. MORE >>