Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? Why Your Blog Sucks and How to Fix it (episode 9).

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper).

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Video + blog post + podcast).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

OCTOBER 6, 2015

Editor’s note: this post was originally published on the MeasureMyBrand blog. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. For more on this topic, download the Web Marketing KPIs white paper. According to recent research , U.S.

Advertising 100

Advertising Price Research Software 100

Hootsuite

JULY 12, 2022

Hungover from too much advertising. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. — R/GA (@RGA) February 14, 2022.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. If you answer yes, then you have landed on the right blog post and podcast episode today! Audience Analysis Worksheet.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Would you like answers to these questions? Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Small Business Mavericks

NOVEMBER 30, 2015

Some people include blogging as a part of social media. It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. Paid advertising – Pay-per-click advertising is the most well known kind of paid advertising, but it’s not the only kind.

Case Study 70

Case Study SEO Engineering Advertising 70

Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). Frankly, I have been brewing this post for a while now and its time to let it loose.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

MAY 9, 2017

This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast. Why your blog and website is critical to success as a home base and your most important owned media. 8 Steps to Develop a Social Business Plan (white paper). How to avoid blurring earned and paid media.

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

OCTOBER 9, 2013

In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Let’s be clear.

Content 141

Content Proposal B2B Meeting 141

Pam Moore

MARCH 29, 2017

You landed on the right blog post today and will find answers! They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Can you easily answer these questions? .

Social Media 60

Social Media Small Business ROI Analysis 60

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - How did they do it? With a coupon code! Wow, now that’s inventive.

ROI 109

ROI Social Media Syndication Embedding 109

Buffer Social

MAY 1, 2017

But we needed a true expert on Facebook advertising to find out. Everything from copy to design, this episode is particularly useful for those looking to build a solid foundation in advertising. You’ll also learn tons of other great things like: The challenges marketers face with Facebook advertising.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. 4) Interaction with the content Content marketing is not broadcasting.

B2B 189

B2B Strategy Content Marketing 189

Pixlee

SEPTEMBER 7, 2018

To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement. Find out which platform is best for your brand with the new Pixlee White Paper. appeared first on The Pixlee Blog. Social commerce is a key growth engine for online sales.

UGC 40

UGC Content Authentication Curation 40

Idaconcpts

JUNE 4, 2014

It used to be called “Guest Blogging” but now we call it “Content Marketing.” That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buzz Marketing for Technology

JUNE 27, 2008

View blog reactions | Comments (5). Listed below are links to blogs that reference this entry: Eight steps to thriving on information overload. Billed as "a blog that covers tips and tricks for streamlining your life with computers (and sometimes without)," Lifehacker is a constant source of great ideas. About the blog author.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. Remarketing / retargeting advertising methods work well at this phase to make sure you are staying top of mind with customers at this stage!

Conversation 78

Conversation Template Templates Marketing 78

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 72

Facebook Marketing Small Business Advertising 72

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. ” Source.

Brands 60

Brands Authentication Template Templates 60

Pam Moore

SEPTEMBER 21, 2016

CRO also requires knowledge of how to properly build a website, blog, landing page. If you would like to learn more about conversion rate optimization as well as the factors impacting conversion rate for your business, you have landed on the right blog post and podcast today! Conversion rate definition.

ROI 60

ROI Conversation Training Template 60

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113