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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. The concept of syndication isn’t unique to web content marketing.

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The Church And State Of Advertising

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We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. Having a role with that kind of duality was seen as a no-no.

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10 Things That Expose Good Sites to Google Panda

Adam Sherk

Viewability – advertising viewability has become a top priority for publishers, which has the consequence of altering the content-to-ad ratio above the fold. Syndicated content – publishing a large amount of syndicated content has been problematic for some brands, particularly when that content appears on quite a few other sites.

Sites 278
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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Cheryl is a syndicated blogger.

Twitter 187
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers.

SEO 100
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Demand Better Content

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" The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. As the publishers of your local paper creates a compelling enough newspaper, this grows the audience, and that larger audience is attractive to advertisers. It seems like a genius business model, doesn't it?

Content 103