Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Experiment.

Directory 196

Directory SEO B2B Engineering 196

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. MarketingProfs ).

Social Media 245

Social Media B2B SEO Marketing 245

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. It happens.

SEO 100

SEO B2B Consultant Industry 100

Webbiquity SMM

OCTOBER 25, 2016

I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Blog comments. Most people get notifications for their blog comments, and if you leave a well thought-out comment on their blog, they’re apt to take notice.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. V3+Broadsuite Blog ). 45% of social media influencers spend more than 10 hours per week on their blog. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. Most consumers prefer to interact with brands by email.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. So how exactly does PR support SEO efforts? 8 Steps to Leveraging PR for SEO by iMedia Connection. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? You’re only in advertising because you couldn’t hack it in medicine.’ Go ahead, works for anything. ‘Loser.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

MAY 30, 2010

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. Social Media.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). How Blogging Used in Content Marketing? 76% of B2B vendors in North America maintain company blogs; 70% of large B2B enterprises, and 77% of small-to-midsize (SMB) firms. (

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Angie Schottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Webbiquity SMM

JUNE 17, 2014

This allows them to often filter and shortlist without ever talking to a sales rep,” Steve Rayson details eight strategy-shaping trends, including changes in buyer behavior, SEO, and corporate websites, along with the growth in content marketing and social media. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

FEBRUARY 16, 2011

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 11, 2013

The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.” Experts outline key content marketing trends for 2014 by The Guardian. 1: Content Marketing Week Starts Tomorrow! #2:

Strategy 226

Strategy Content Marketing B2B 226

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

SEPTEMBER 16, 2013

Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. 9 Business Blogging Stats and Facts. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Content powers social media success.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. ” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and how to leverage Flickr through blogs, articles, Facebook and other tools.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

MARCH 13, 2018

DrumUp Blog ). DrumUp Blog ). DrumUp Blog ). Chances are if you’re sophisticated enough to be reading this blog, your business has been active on Facebook for years. If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment. That’s 7,246 people every 15 minutes.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

JULY 18, 2012

Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

AUGUST 25, 2015

Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. • Don’t rely too much on advertising. V3B Blog ). 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. percent of viewers discovered videos embedded on blogs or other websites.&#. Social Media and SEO. What to do? Indeed it is.

Social Media 257

Social Media Trendrr ROI Alterian 257

Webbiquity SMM

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ). Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. Experience: The Blog ). Experience: The Blog ). DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JANUARY 17, 2011

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Unlike pure SEO management tools (e.g., Backlinks remain a key component of SEO.

Software 140

Software Review Alterian SM2 140