Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

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ROI Social Media Syndication Embedding 109

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. 50 Ways to Inspire Your Audience (white paper).

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Brands Authentication Wikipedia Training 166

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

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Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

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B2B Engineering ROI Social Media 209

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

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Template Templates Social Media Social Networking 167

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Video + blog post + podcast).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Know your audience! .

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Pam Moore

MAY 9, 2017

This blog post and podcast is part of one of our “in a nutshell” mini-series of the Social Zoom Factor podcast. Why your blog and website is critical to success as a home base and your most important owned media. 8 Steps to Develop a Social Business Plan (white paper). How to avoid blurring earned and paid media.

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Nielsen How To Influencer Overview 165

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

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Engineering Social Media Alterian Tag Cloud 171

Pam Moore

MARCH 29, 2017

You landed on the right blog post today and will find answers! They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Can you easily answer these questions? .

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Social Media Small Business ROI Analysis 60

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

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Report Social Media B2B Newsvine 191

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

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Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Would you like answers to these questions? Episode Highlights.

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Training Marketing Consultant Template 78

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. So … is content marketing ROI trackable? Originally at: Blog Tips at ProBlogger.

ROI 40

ROI Content Buy Cost 40

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. Content The Oreo tweet heard round the world (the Super Bowl "dunk in the dark" tweet) caused one ad executive to claim that he would quit his job in advertising if it was granted an award at Cannes Lions.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

SEPTEMBER 18, 2016

If this is you, then you definitely landed on the right blog post and podcast today. How to Get Your Social Marketing Budget Approved (white paper). Related Stories 5 Step Success Strategy to Prioritize Social Networks for Your Business Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

JUNE 28, 2019

Yet the other word that may be scary to some is… “plan” If you have never used a content calendar before, I suggest you read this blog post so you can learn the basics of why and how the PLAN component of your content can be both easy and successful. Increase the ROI of your content. Content title (blog, video, etc.).

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Template Templates Content Marketing 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

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Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

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LinkedIn Analytics Metrics Social Networking 76

Pam Moore

AUGUST 13, 2019

These approaches to branding were invented and used by smart marketers long before Instagram, Facebook, Twitter, LinkedIn and blogging. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. ” Source.

Brands 60

Brands Authentication Template Templates 60

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. B2B Lead Blog ).

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Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. WHITE PAPERS. Customer Case Study: 156 Percent ROI with HP. src = [link]. }.

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Company How To Case Study Mobile 122

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

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LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 151

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Rise above status quo and be a rebel! SoundCloud.

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Social Media Tips Marketing Social Networking 60

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

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Social Media Strategy Influencer Social CRM 149

Buffer Social

NOVEMBER 30, 2016

Content and blogging classes (25-31). Blogging and podcasting. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

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Class Skills Social Media Marketing 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? Im Jay Baer.

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Consultant Metrics Social Media Social CRM 123

Pam Moore

JULY 17, 2019

You have a blog. Some are auto tweeting links to blog posts with out dated links or tools that expired over a year ago. Doing such would not be possible in a single blog post anyway. Does it offer something of value that is not already plastered on social media billboards, blogs and websites across the internet?

Content 60

Content How To Marketing Education 60

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write a title tag and meta description for a blog post titled [INSERT TITLE HERE]. Write a title tag and meta description for a blog post titled [INSERT TITLE HERE]. [INSERT POST]. Include the following keywords [INSERT KEYWORDS].

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Marketing Upcoming HootSuite Campaign 90

Pam Moore

MARCH 16, 2018

Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Everything about your online persona, website, blog and social profiles must not only talk the talk but your actions must walk the walk of whatever you say you do. Comment on their blog posts.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. .

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Conference Social Media SEO Marketing 196

Oktopost

JULY 23, 2020

Blog posts? Content at this stage includes: Blog posts. In the middle of the B2B funnel content usually consists of: White papers. A good method is to follow Google News and popular industry blogs for insights. Will a blog post attract more attention or will it be a video or podcast that brings in the value?

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Content B2B How To Types 169

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Blog: Difference Engine. Marc Prensky coined this term in 2001, in a paper titled, â?? About this Blog. This blog reports on interesting new applications of technology and the people behind them. advertisement. Read this White Paper » More Partners » Resource Alerts.

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