Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. The post Why Engagement On Your Social Platforms Is Important For Your Next Trade Show appeared first on B2B Marketing Blog | Webbiquity. With that said, pictures and written content shared to social media can be useful too.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. V3B Blog ). 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 V3B Blog ). MediaPost ). MarketingProfs ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Ellen McGirt. Heidi Cohen.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. 9 Business Blogging Stats and Facts. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” What to measure: ROI or KPIs?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. .

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. 90% of Inc. 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 85% of Inc. Mistakes were made. Not directly, anyway.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Social Media ROI Measurement Guides. Social Media: ROI Possible by SlideShare. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle. 6 Expert Tips for Measuring Social Media ROI by OMI Blog.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MARCH 29, 2016

Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Twitter: For most businesses, this is one of the two most effective social networks (along with LinkedIn) for driving website and blog traffic. Platform-Specific Social Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 23, 2012

Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. Want Guest Post Links?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 15, 2020

Measure the complete ROI of offline & online marketing investments across any channel. Find us on Youtube.com/+Nowmicro or our blog. Automotive’s #1 omnichannel advertising, #SEO & #GMB solution. The post The Top 130 Minnesota Tech Companies on Twitter appeared first on B2B Marketing Blog | Webbiquity.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Online advertising: Regardless of company size, roughly one in five marketers say this is where they will spend the most over the next couple of years. Which Channels Produce the Highest ROI. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

JANUARY 13, 2015

Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI by Social Media Explorer. Social networks are in business and want you to be successful in your advertising”), and Deb Weinstein. Social Media 101: Branding for the PR-impaired marketer by MarketingSherpa Blog. Thank goodness!).”

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

JANUARY 17, 2011

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. by bitly blog. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — B2B Marketing Trends for 2018 , Act-On Blog. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

FEBRUARY 13, 2017

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. 6) BrandWatch. Google Review Count: 188. 10) Attentio.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

AUGUST 5, 2013

of all marketers love blog posts about marketing statistics. The second-most popular tier includes YouTube, blogging and LinkedIn. Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. To that end, 94.7%

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JUNE 30, 2015

Its use is becoming widespread (though adoption varies somewhat by company size), and offers some compelling advantages over traditional outbound (advertising, direct response, cold calling, etc.) Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • activities.

Findability 100

Findability Marketing SEO Statistics 100

Webbiquity SMM

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. B2B PR Sense Blog ). And yet—there were 5.3

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.) More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

APRIL 8, 2014

What are the best practices for advertising on Facebook? ” Will content proliferation and advertising keep small companies from being successful with social media marketing? 7 Powerful Facebook statistics you should know for a more engaging Facebook page by The Buffer Blog. ** 5 STARS. by Marketo Blog.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Should there be an ROI on relationships?

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 19, 2013

Image Credit: Lydia’s Marketing Blog. While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. That may be changing. Roles trump demographics.

B2B 199

B2B Marketing Committee Cost 199

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219