Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. With that said, be sure not to abandon your Facebook page.
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