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Jeff Esposito

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Freaky Feeezies, Touching Cold and the Princess Bride

Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. Perceived ROI of Twitter advertising increasing – an interesting read here from Tom Webster looking at a recent study that shows the perceived ROI effectiveness of Twitter ads to small business owners. It’s been a while, but we’re back!

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ROI Policies Small Business Study 34
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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. Sure stats say that there are other platforms to play on that will hit vertical X, Y or Z, but can you hit as diverse and audience with an organic and advertising mechanism with the same user pool that Facebook has right now?

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Meme Real Estate MySpace Organization 54
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