Buzz Marketing for Technology

article thumbnail

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

ROI 109
article thumbnail

Social Media – the Next Frontier!

Buzz Marketing for Technology

After all customer service is the new PR and it also provides a great ROI! Positive mentions provide an opportunity for you to capture them and stream them on your website or in other places like a blog so think of them as a new form of the customer reference! Related posts brought to you by Yet Another Related Posts Plugin.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What a Trifecta of a Year!

Buzz Marketing for Technology

In the process I found that this was the BEST place to get an ROI in Social Media. I also contracted with Wiley to do another book called Facebook Advertising for Dummies. This was so well received by our clients that we have more demand than we can handle for this product (a High Class problem as I like to say!).

B2B 177
article thumbnail

10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media!

B2B 209
article thumbnail

CMO of the Future

Buzz Marketing for Technology

While print advertising is still plays a role, high level executives are using search, forums, blogs and even Twitter (see C Level Executives who use Twitter ). see Rethinking Metrics Again ) This can only be accomplished with a strong lead management or lead nurturing process to graduate leads to sales and track ROI.

Metrics 169
article thumbnail

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). Some examples are Coach engaged consumers to design a new tote.

Web 2.0 100
article thumbnail

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Advertise Privacy policy. I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Organisations need to recognise that employees are investors that bring their expertise to a company and can withdraw it if the ROI is not compelling.? Enterprise Search. Intranets & portals. Taxonomies.

Wiki 100