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Fetching Friday – Resources Mashup & Twitter Top Ten

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Letterman’s Twitter Top Ten, and what’s coming up on kikolani.com. The Resources Mashup. Blogging / Writing. Massive list of blog post ideas. Blogging in 2010 – what you need to know. How to master blogging.

Mashup 112
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It also means using techniques such as targeted advertising to ensure your demand generation is smartly applied, rather than using a scattergun, indiscriminate approach (as was the norm in advertising for some time.). Resource and tutorial pages. Influencer sponsorships and paid advertising. What Is Lead Generation?

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Stop Writing for Free and Launch Your Own Profitable Blog

ProBlogger

Launching a blog, whether it be in sports, fashion, technology, or any field is difficult. You have to have a clear understanding of the market, of the steps necessary for success, and of the resources at your disposal. The most common pitfall in blogging is poor quality. So, let’s get into it. Content Quality.

Sports 43
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A Partial Reading List for PR Students

Social Media Strategery

In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Spin Sucks - One of my favorite blogs for years – Gini and her team are whip-smart PR practitioners who understand there’s no technology replacement for good PR. Read Olivier’s blog and book.

List 131
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The campaign was the first on TikTok that tied into a live sporting event and incorporated the use of custom content and influencer activation in partnership with TikTok content creators.

Brands 114
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What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts. Social Media.

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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

Originally you advertised in the paper to hit as many people as possible – and hopefully, some of them would buy your product. Today you’ll find a home section, sports section, business section and so on. Those that liked homes, sports or business. This method is still used today in cost-per-point advertising.

Data 60