Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

OCTOBER 19, 2016

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Though most expensive, this form of “controlled communication” is more comfortable to many executives, and resources tend to gravitate in that direction.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

SEPTEMBER 14, 2012

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. I agree that the fundamentals of SEO wont change too much, though smaller organizations will probably have to put more resources into them, as groups with a larger web presence may see their lead increase. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. The next step was to build a base that consisted of that demographic. Building the base.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. But let’s back up a bit.

WordPress 206

WordPress SEO Engineering Flickr 206

Waxing UnLyrical

SEPTEMBER 13, 2010

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Wanna Subscribe?

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? Lead story in mainstream news. 20% increase in transaction account openings. 350,000 new customers to NAB.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. Paying attention.

WordPress 178

WordPress SEO Engineering Flickr 178

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Where to use keywords in corporate blog posts , by Lee Odden. Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: Gaurovonomics via Flickr, CC 2.0 Read it here.] [.]

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

APRIL 26, 2018

Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. And this is where budget and resources don’t necessarily play a role.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. You inspired me to add some of my own thoughts in a blog posting as well! We mulled over how we should respond to it. What is PR?

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

Issues 100

Issues Committee Report Industry 100

Waxing UnLyrical

FEBRUARY 28, 2012

See below: I have debated whether or not to link the blog posts that I share on Twitter via Google Plus. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Facebook allows you to link photos but not URLs. Some Google Changes and Google Plus Tips.

Google 165

Google Tips URL B2B 165

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Tools 191

Tools Marketing Discount Hubspot 191