Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Usually, the issue is a lack of strategy.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. 100 free social media resources. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Related posts: Study shows social media drives sales.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

JANUARY 11, 2018

In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. In shared media, a good writer will be creating and compiling social media updates, blog comments, user-generated content, discussion forums, bookmarking, reviews and more. What tools and resources does a writer use?

Social Media 321

Social Media Journal Crowdsourcing Skills 321