article thumbnail

iOS 14 Resources for Facebook Advertisers

Jon Loomer

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. I am overflowing with resources, but let’s break them down… iOS 14 FAQ. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14?

article thumbnail

Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Below, I’ve collected cornerstone links and resources that will help establish a solid knowledge foundation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. I embed videos at the bottom of many of my blog posts (including this one!), Custom Events.

Eventful 186
article thumbnail

The Potential Impact of ChatGPT on the Future of Marketing and Advertising

Jon Loomer

I had it tell me a joke about Facebook advertisers. Let’s ask for Facebook advertisers’ biggest challenges. Let’s have ChatGPT generate three potential blog titles based on the content of this article. A Couple of Resources. This is impressive! I won’t use it, though, I promise. Yeah, not funny.

article thumbnail

32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 115
article thumbnail

How to Develop an Effective Strategy for Agency Resource Management?

BeingOptimist

Optimizing workflow and achieving success in marketing and advertising agencies requires effective resource management. This comprehensive blog post covers various aspects of agency resource management, including crafting a strategy for optimal utilization and leveraging technology in the process.

article thumbnail

Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives. Content Strategy.

Metrics 140