Social Media & Real Estate
Social Media Marketing
SEPTEMBER 5, 2011
Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.
The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
JULY 13, 2016
I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. have been reading your blog forever.
[Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
DECEMBER 1, 2016
Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. How to build a blog that works.
Century 21 Targets First-time Home Buyers With Social Gaming
The Realtime Report
OCTOBER 24, 2012
Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).
The 3 Most Effective Ways to Use Social Media to Generate Leads
SEPTEMBER 7, 2016
They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. If you get asked a question more than once, this could be turned into a blog post, video or live stream. Facebook and Instagram Advertising. Facebook Groups. Set the rules.
How to Create Your Ultimate Blogging Calendar
MAY 11, 2016
You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. You get stuck on what to blog about, where to blog, what format it should be in and you wonder, “does anyone really read blogs anymore?” Sample blogging calendar example.
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. One excellent example of this is Havahart’s blog. Avoid Widget Overload.
Your Epic End-of-Year Blog Audit Checklist: Where You’ve Been and Where You’re Headed!
DECEMBER 30, 2016
There’s not a single day left of 2016 to blog on! The best way to look over all you’ve done and gather your thoughts about where you’d rather be next year is to go through your blog and social media and audit your performance. How to Do an End-of-2016 Blog Audit. Overall, and for each category of your blog? Did you enjoy blogging? Good on you!
[Webinar Replay] Recruiting and Retaining Using Social Media
SEPTEMBER 9, 2016
To get started with Adwerx to advertise your brand across the web, Facebook and mobile apps visit Adwerx.com/KatieLance. Blog brokerage real estate real estate broker recruiting social mediaHave you wondered how you can effectively use social media to recruit and retain the best agents?
7 Facebook Marketing Case Studies
MAY 19, 2013
Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Corcoran Group Real Estate. HubSpot. Canvas People.
96 Free Professional Blog Topics
JANUARY 26, 2011
There is no need for attribution or credit if you decide to use one of these questions; again answering the question makes the blog topic your own unique thesis. For more on blogging — in addition to the many great resources out there — please read Blogging Primer , 5 Tips for Blogging in the Post RSS Era , Blog Last , and Headline Writing Drives Traffic.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Thanks!
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals. 2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog. Advertising on LinkedIn.
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. Read this excellent blog post by Social Media Examiner on how to setup your Google+ Page.
44 Blogging Questions and Answers
JANUARY 16, 2011
would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Enjoy!
Apps Are Media
NOVEMBER 28, 2015
Advertising was paid placement, while content was the stuff that had to be earned. Their reasoning was quite simple: blogging is a powerful publishing platform, but most brands won't take to it, and the value may not be there in a world of GRPs and massive paid advertising channels. Native advertising, brands building their own YouTube channels, and more. With that, advertising still thrives. Brands have - literally - added in a very complex and costly media component to an otherwise simple advertising structure. So, where is the real estate now?
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
What are the best practices for advertising on Facebook? ” Will content proliferation and advertising keep small companies from being successful with social media marketing? Powerful Facebook statistics you should know for a more engaging Facebook page by The Buffer Blog. ** 5 STARS. by Marketo Blog. ” Best Facebook Advertising Guides. Many (most?)
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Her blog, PR 2.0 Little List Analysis.
Redesigning Your Blog to Drive Reader Behavior
Convince & Convert
APRIL 10, 2012
Here’s an almost-ready preview: The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know. Lots of blogs out there rarely if ever change their look and layout. Instead, the blog is an emcee, not just a vessel for your musings. Why bother?
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Basics of Advertising on Facebook by Practical eCommerce. Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Mark R.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
8 Reasons Why Students Should Blog
JANUARY 24, 2012
This is a guest blog post by Michael White of Musings of a PR Student. Competition is rife and the top advertised jobs receive hundreds of applications. began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it became clear that blogging was no longer for the weird recluse yearning for a better life; instead, it’s a practical application for furthering a career. Yet, despite my personal successes, I am still finding it difficult to convince fellow students to blog. Blog to control your SEO.
Facebook Ads: The Game Changer
OCTOBER 5, 2016
million of those businesses pay to be active advertisers, although, 75% of brands will pay to promote posts. So, if you’ve never dipped your toe into Facebook advertising, or even if you have but haven’t seen the results you were seeking, I hope today’s post gives you the push to try it out. One thing to remember, with Facebook advertising only 20% of your image can be text.
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Sure, they will post an infographic every once in a while, but it’s the low level posts that are the real money makers. Maybe the real reason that it’s doing so much better is because one post has a sales price on it, and the other doesn’t. Don’t just post a picture of every real estate property you list or every toilet you fix, because that gets old. Or Twitter. either.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. majority of B2B marketers plan on investing more money in programmatic advertising in 2016.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix. Experiment with AdWords, social network advertising, Bizo , and other ad networks.
The Most Important Blog Post You'll Probably Never Read
MARCH 22, 2010
You are here: ViperChill » Social Media » The Most Important Blog Post You’ll Probably Never Read The Most Important Blog Post You’ll Probably Never Read Written by Glen, this post has 148 Comments This blog post is quite long so you probably shouldn’t read it. Leo Babauta runs a very popular blog called Zen Habits. Home What the F ? guess.
How Century 21 Creates Award-Winning Real-Time Social Media
Convince & Convert
NOVEMBER 14, 2014
As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Century 21 recently launched the Tap In blog , which is targeted at Century 21 system members, but it has also attracted attention from the real estate industry. Tweetable Moments Today’s consumer wants it right now.
Facebook Followers: Profiles vs Pages
FEBRUARY 18, 2014
He blogged about the struggle of sharing the same information, and in some cases too much information, to everyone. “[My friends] never said as much, but I’m betting they’re annoyed by my daily posts from my blog… I know I’m annoyed when my friends use their personal Facebook only for promoting themselves… I’m going to tire my friends out. didn’t.
How to Train 80,000 People to Use Social Video Effectively
Convince & Convert
JANUARY 26, 2016
Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Why less can mean more when it comes to Facebook advertising with video. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Youtility for Real Estate. Wrong!
3 No-nonsense Strategies for Profitable Part-time Blogging
JANUARY 9, 2013
If you’re blogging as a part-time income stream rather than a full-time profession, then your priorities can be substantially different from the fill-time blogger’s. One of the largest problems I see with some underperforming smaller blogs is that they’re not focused on that key difference. Large blogs and websites can afford to publish mediocre content.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. Billing itself as being “Dedicated to bringing women better care through knowledge and support,” BreastHealthOnline has used Facebook, Twitter, blogs and forums to help women around the world. Keepin' it real and real fun is Joshua motto. Clayman Advertising. SUSAN BORST Director,Industry Initiatives w/ IAB (Interactive Advertising Bureau.) Marketer, media strategist, social media, advertising. Real estate.
7 Little-Known Strategies To Get Your Deadbeat Blog Working For You
FEBRUARY 6, 2013
You lazy, ungrateful, good-for-nothing blog!”. Blogs are supposed to bring you traffic, collect comments, and spread your name across the Internet as everyone happily shares the content you so painstakingly created. But instead, your blog acts more like an apathetic teenager. But your blog was meant to be so much more than that. Your blog is your baby. Get a job!
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. The real advantage of TubeMogul, however, is that you can get comparative statistics.
3 Common Facebook Ad Mistakes Everyone is Making
Convince & Convert
JUNE 12, 2012
For instance, take a look at this ad from Aspen Heights, what I believe is a real estate company: They already have a relevance issue with “Aspen” in the name. When we surveyed Facebook advertisers earlier this year, we found that most advertisers are not following advertising best practices. Want to learn more about Facebook advertising?
Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram
OCTOBER 4, 2016
This is super valuable real estate. Advertise to potential customers. Some choose to treat captions as a place for sharing stories and micro-blogging. Over the past year-or-so, Instagram has been working with brands to optimize its advertising platform, and the results so far seem great. Across higher than Nielsen’s norms for online advertising. Mascot.
How to a Create a Smart Facebook Strategy on a Budget
AUGUST 15, 2016
As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. Not sure about advertising? This is why it’s ideal if some or all of the posts on your Facebook Page link back to your site or your blog. Promote your Page on all of your blog and/or videos.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. Get Involved Locally with HAPPO Social Media Boundaries Blogging Tips: How to Promote and Publicize How Much Time Should I Spend On Social Media? The Ghost Blogging Debate The Age-Old Question: Can I Pick Your Brain? Thanks!
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
Get started on Facebook Advertising. When you land on a company’s Facebook Page, the biggest digital real estate is the cover photo. Use links to share company blog posts, news or even products. Most popularly used in conjunction with advertising, these CTA posts encourage your fans to take action immediately. Get Started on Facebook Advertising. With 1.79