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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Yes, we did that.).

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Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Of course, there are many more awesome blogs out there. Blogging / Content. But the press release can still be a valuable online marketing tool.

Mashup 130
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5 Reasons to Use Press Releases to Promote Your Blog

ProBlogger

Creating content on a blog is just one aspect of being a productive blogger—you’ve written the content, but now what? How are you going to promote your blog or specific posts within it? Companies, businesses, and individual blog owners try out many tactics, but few consider using a press release as a promotional tactic for their blog.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191
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Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

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What Are the Advantages of a Marketing Strategy?

The Realtime Report

This is because, believe it or not, plenty of companies take a lackluster approach to advertising. They might feel their resources are better focused on other elements of the business. Even current customers may drift away if the competition is effective with their advertising efforts. Maintain Relevance.

Strategy 125