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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114
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Get PR Measurement Off The Island

Waxing UnLyrical

I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts.

Class 134
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

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Lessons to learn from Blekko and T-Shirt marketing

The Way of the Web

I can’t remember where I first saw their offer mentioned (Possibly Reddit ), but if you emailed them via an address listed on their blog, they offered to send a T-Shirt and a cool little trading cards booklet which I can’t find to photograph right now. Say 25% of the T-shirt recipients are like me and have a blog.

CPM 33
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Fetching Friday – 22 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. Blogging / Content.

Marketing 119
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Do I have social media integration on my business blog? If you have a business blog, you have to integrate your social media profiles on it. Ask your blog’s readers to follow you on Twitter, subscribe to your YouTube channel, add you on LinkedIn, or “Like” you on Facebook. There are plugins that can help you do that.

Questions 277