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The Shocking ROI of Influencer Marketing

Convince & Convert

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.

Nielsen 241
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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Highlights From Episode 19. Source: Jeffalytics.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. You Are the Media: 10 Reasons You Need a Blog (episode 111). Need more help?

Nielsen 165
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This Week in Social Media – 8/7/2013

Social Media Marketing

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings. Cottonelle scored big with a post-publishing advertising strategy. It won, and he''s done just that.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. The ROI on this influencer campaign is priceless.“.

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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news.

Nielsen 146