Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Trend #3: Influencer Marketing.

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

JULY 27, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Twist Image

SEPTEMBER 11, 2014

After introducing auto-play video earlier this year, Facebook noted in a blog post today that the feature has led people to discover ''significantly more content'' as a result. Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). banner advertising.

YouTube 80

YouTube Nielsen Mobile Advertising 80

The Realtime Report

MARCH 21, 2014

Tumblr: 177 million blogs. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. VK: over 230 million registered accounts. LinkedIn: 259 million active users. via LinkedIn.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news.

Nielsen 146

Nielsen Company Social Media Metrics 146

Twist Image

JANUARY 26, 2017

In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising).

Platform 40

Platform Nielsen Publishing Advertising 40

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! “In

Nielsen 112

Nielsen Overview Sports Influencer 112

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water. The ROI of the blog posts alone (not including social promotion) is 11X the ROI of banner ads , after 12 months. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images.

Cymfony 152

Cymfony Social Media Tools SM2 152

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” This can be everything from integration in other activities, SEO, SEM, Social Ads, other online ads and so on. You will need a distribution plan! Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” This can be everything from integration in other activities, SEO, SEM, Social Ads, other online ads and so on. You will need a distribution plan! Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Questions 252

Questions Company Nielsen Disqus 252

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. You Are the Media: 10 Reasons You Need a Blog (episode 111). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Mindjumpers

AUGUST 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? Lamps like this make a massive difference and give an extended day for education etc etc. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Anders has been working with social media for the last year including development of concepts, writing blogs as well as presenting different aspects of the field.

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JUNE 26, 2010

We have chosen to use this day and this blog post to pay tribute to people fighting on this cause everyday and the fact that torture is much closer to you than you think. Through joined efforts from bloggers all over the world, today will hopefully be a day where people pay attention this important issue.

NGO 262

NGO Nielsen Tumblr Disqus 262

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience. Source: Hubspot.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Mindjumpers

AUGUST 11, 2010

New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Mindjumpers

JULY 22, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Foursquare Reaches 100 Million Checkins Strategic Initiatives to Engage in Social Media Within the Hospitality Industry » OliveWoo–The First Location-based Date Service Posted by Jonas Klit Nielsen Jul 22nd, 2010 Tweet On Friday, I am going to visit the SF New (..)

Foursquare 176

Foursquare Nielsen Applications Disqus 176

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success?

Yammer 191

Yammer Nielsen Policies Disqus 191

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Native advertising is based on storytelling.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Mindjumpers

AUGUST 31, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Anyone out there with experience on this or other social CRM kinda tools like Jitterjam? Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Tools 210

Tools Marketing Nielsen Social CRM 210

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Why is it even more effective than traditional routes?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. Here’s what they found: $175 per collaboration for blogs with 10,000 monthly impressions.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Mindjumpers

JULY 6, 2010

I have previously written the overall blog post on what the Bees Award is, and on my personal blog , I have written a bit about the meeting from a more personal aspect. We have a couple of thoughts in the incubator, so it’s not going to be the last time you can read about the award show on our blog.

Meeting 182

Meeting Nielsen Insurance Foursquare 182

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Mindjumpers

JULY 30, 2010

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise?

Marketing 251

Marketing Nielsen Forums Groups 251

Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others).

Influencer 60

Influencer Marketing Nielsen Case Study 60

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. The post “Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids appeared first on The Pixlee Blog. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Native advertising is based on storytelling.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Branded content or native advertising is much more than the old advertorial. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Native advertising is based on storytelling.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

The Social Media Incubator

SEPTEMBER 1, 2009

Start a blog. Plan on updating the blog entries at least once a week and increasing it as you feel more comfortable. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Start small with a few entries and work your way up. Start social networking.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Source: Jeffalytics. Authentic Experience. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60