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The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. When I need a photo for a blog post?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Look through their content and blogs and review their page titles and meta descriptions for keywords you’re not currently using. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Everyone knows that building organic traffic to a website starts with having great content. So where can you find these amazing keywords? Google Trends.

The End Of The Smartphone

Twist Image

Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? As smartphones and tablets take hold with more of the population, marketing professionals are struggling to figure out how to transpose advertising and marketing messages in a succinct and successful way. digital advertising. microsoft.

Laying Off Microsoft

Jason Yormark

There was  no question really when Microsoft offered.  Hell, Microsoft throws away millions of dollars on everything you could imagine.  But I handled it with grace, dignity and patiently waited as I knew in time as I would eventually find my way back in the halls of Microsoft. This isn’t a knock on Microsoft, I just find myself more drawn to competing products. 

Does a Social Score Make a CMO?

Geoff Livingston

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. One would hope Forbes would insist authors provide information sources and research criteria, even when it’s published under the guise of a blog. Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social scoreMore on this tomorrow.

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Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Copying Apple

Twist Image

While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). This isn't just the advertising that we see in market, but the overall experience it delivers. The Microsoft store. have no issue or bone to pick with Microsoft. When I first came across a Microsoft store, I literally, looked at my watch to see if it was April Fool's Day. Kudos for Microsoft. microsoft. microsoft store. It's not overt. android.

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Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn  for a whopping 26 billion dollars. Keep an eye on our blog for updates on how these new features pan out.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Her blog, PR 2.0 Little List Analysis.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. Much faster than on my blog.

8 Reasons Why Students Should Blog

ProBlogger

This is a guest blog post by Michael White of Musings of a PR Student. Competition is rife and the top advertised jobs receive hundreds of applications. began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it became clear that blogging was no longer for the weird recluse yearning for a better life; instead, it’s a practical application for furthering a career. Yet, despite my personal successes, I am still finding it difficult to convince fellow students to blog. Blog to control your SEO.

How to Calculate the Value of Your Blog

ProBlogger

For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I’m surprised by how many don’t truly understand how their blog is (or is not) benefiting their bottom line. Here’s a guide on how to figure out your blog’s value. Ask them to track how much time they spend working on blog-related tasks for a month.

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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape. Big companies have been acquiring social media startups a lot lately. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. With $1.2

Why You Should NOT Start a Travel Blog

ProBlogger

From the moment we made the decision to sell everything we own and travel the world indefinitely, we wanted to have our own travel blog. Went spent hours looking for the best templates, making lists of what blogs needed to be written when we ‘go live’, signing up to affiliate programs, reading other blogs to get travel and blog advice, coming up with the all important name, blah, blah, blah.

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. As bloggers, writers, authors, artists, photographers (and more) our terms of reference and professional focus is not on the tech-side of the blogging equation. They affect you and they could affect the future of your blog. 2. Do you have your blog or other data in the Cloud? Blogging

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Advertising used to be so polite. Cup from Microsoft. Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. Microsoft has developed an independent microsite called Scroogled (after Doctorow’s short story) to basically diss Google.

This Week in Social Media – 5/22/2013

Social Media Marketing

Industry News Google is demanding that Microsoft remove the YouTube app from Windows phones , as it allows users to view the videos without ads and to download videos directly, both violations of the terms of service. Painful, but relevant is the Truth About Advertising in 2013. strategy Advertising Video this week in social Marketing social media PR These are those links.

37 of My Favourite Blogs, Books and Products

Viper Chill

I’m surprised it has taken me over a year to put together a post like this, since I love reading them on other blogs. Everything here is a genuine recommendation, meaning that I actually read all of the blogs, have read all of the books, and use all of the products. 18 Blogs. used to be a huge fan of his old blog, Pronet Advertising, and now follow Quicksprout.

This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Six Links Worthy Of Your Attention #131

Twist Image

At The Next Web , Microsoft demonstrated the results of research to stitch together several pieces of technology that are all now reaching maturity. Marketing is not just advertising and, because of the nature of digital, great ideas can come from coders too. microsoft. "It took me a while to get around to watching this. " (Alistair for Hugh). Here is that ebook.

Who “Owns” the Internet?

Unspoken

The other power players on this list include Microsoft, Facebook, Yahoo!, Google also has a lock on the mobile advertising sector. Blog Internet Alibaba Baidu Barrel roll facebook Google Microsoft Searching World Wide Web The joke is that Al Gore invented the Internet, right? So who technically owns it? That equates to over 1.2 billion people. Crazy! and Amazon for U.S.

Six Links Worthy Of Your Attention #55

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Richard Wiseman Blog. And charged with turning around the floundering Nokia is Stephen Elop - a Canadian and former Microsoft exec. "I wrote a Blog post called, The Truth About Display Advertising (And Why Consumers Hate It) , that I posted yesterday. I'm not sure how this data was captured, but if it's true, we have another indictment on advertising industry." display advertising. microsoft. Tags: advertising. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Still here – 6 years of blogging and 4 years of data…

The Way of the Web

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Technically I really started blogging back in about 1999 with a Homestead website, but that didn’t progress further than some horrific design decisions and a couple of extremely half-hearted business ideas, such as a database of pub reviews (I still occasionally wonder how much revenue the likes of FancyAPint make!). Blogging dying? Buffer.

Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

Proven Writing Tips to Infuse Your Blog With Stickiness

Writtent Blog

According to Microsoft research , that’s all the time you have to impress visitors to your web pages. Olsen points out, there’s certainly no time to impress anyone with the main body content of your blog articles. Regardless of how well you’ve adopted writing tips for exceptional blog posts, you’ve got to create content that makes a powerful first impression. 10 seconds. Viral.

B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. The Programmatic Mind   educates marketers and explores programmatic advertising trends. The brand wasn’t targeting consumers, but transport companies. The Value of Video.

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10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” All were taken from his book Confessions of an Advertising Man. 1. The more informative your advertising, the more persuasive it will be.”. Blogs are all about free information. The consumer isn’t a moron; she is your wife.”. So are e-books.

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21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

So what are the best tactics for marketing and advertising on Facebook? 25 Timeline Ready Apps for Enhancing Your Facebook Page by Social @ Blogging Tracker. That’s because your paid advertising on Facebook and the content you publish on Facebook are now one and the same, from a messaging standpoint. percent (1 person per 2,000 readers) engage by joining the conversation with a comment on your blog or Facebook page.” Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark.

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

discovered many of them tend to quit, lose hope, or even become less dedicated to their blogs when it seems they are not seeing any result for a period of time. In blogging, however, we all know that there is nothing like overnight success and you will only get what you put into it. You will notice that all these blogs did not just start yesterday or even last year. Clearly!

Six Links Worthy Of Your Attention #41

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Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. "I wasn't sure whether to link to this long piece - a dense and difficult, but fascinating, analysis of Stanley Kubrick 's ' The Shining ' - or the short blog-post that lead me to it (found here ). In the end, my link is for the long article, though I never would have read it without the context provided by the short blog post." microsoft.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. ‘Eat your own dog food’ Who: Paul Maritz of Microsoft. The slogan has since been used in every De Beers ad and in 1999 was named the slogan of the 20th century by Advertising Age. Today, Lesson?

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Avira, AVG and Microsoft Security Essentials. Christopher regularly contributes to Amsterdam Printing’s blog.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

Gawker Closing $2M Worth of Advertising in a Single Day. The Amount of People Behind the Worlds Biggest Blog. still find it hard to call the Huffington Post a blog, but I thought it was interesting to see just how many people are involved in their global content publishing. The Truth About Tech Blogging. “ The vast majority of blogging is about pageviews.

100 Examples of Corporate Social Media Policies

Koka Sexton

Template: Blogging and Social Media Policy. Blogging Policy. How to Blog Safely (About Work or Anything Else). Blog Policy. Corporate Blogging Policy. Blogging Policies and Guidelines (selected extracts). Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008. Microsoft. Microsoft. Rules for Blogging.

Seven Ways to Change the Perception of PR

Spin Sucks

Provide charity for its own sake, not to get something out of it, or in a one-for-one swap for PR; a mistake Microsoft made during the Japan quake event. Disclose any time you are being compensated for blogs or any other relevant online updates. In other words, don’t  mix PR for your clients with your own blog or  mix editorial and advertising. You get the picture.

World's Greatest Salesperson contest by Ogilvy

Social Media Citizens

Advertisement blog comments powered by Disqus Top Videos Previous Entry Promoted Tweets: the Marketing Industry Insights Next Entry Facebook takes over the Internet SMC QUOTE “.As It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. You can leave a response , or trackback from your own site. Valid XHTML 1.0

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Online Advertisements: The other way is to recommend to your Clients on giving out online advertisements. Facebook has an amazing concept of Sponsored Advertising and so on. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. Do not spam.

Web Design: Creating a Favicon for your site

The Way of the Web

If you’re using various popular CMS systems or website frameworks, you’ll also find that their developers use their own favicon by default, meaning that you’ll look less professional until you create your own – in the meantime you’re advertising their software and also displaying to customers and competitors what you’re using. What is a Favicon?