Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise. That question itself is fascinating simply since we’re talking about Microsoft here. Microsoft is certainly no small player. Though their research might have shown some positive results, in my mind, Microsoft clearly missed a few key components to establishing themselves in the smart phone realm. But it wasn’t that shocking. MORE >>

It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process. Some might see that as a complete corruption of being credible, I would argue that a lot of what happens in Blogging becomes a learning experience. There's a reason that I'm Blogging about this theme tonight, because what I'm about to Blog about may run in complete opposition to a Blog post I published. yesterday (see: Fear And Loathing In Advertising ). MORE >>

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. One would hope Forbes would insist authors provide information sources and research criteria, even when it’s published under the guise of a blog. Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social scoreThe graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? It’s hard to consider the scores valid because we don’t know the criteria used for the algorithm. MORE >>

Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape. By Colleen Taylor and Ingrid Lunden The Yammer deal also puts Microsoft further into the game of developing social media services specifically for enterprises, an area where companies like Oracle, Salesforce and IBM have been actively playing, too. Big companies have been acquiring social media startups a lot lately. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. MORE >>

highlight a recent, must-read blog post from friend, colleague and mobile authority Tomi Ahonen. Arturo also gives us the include track on the seismic shift at Microsoft since it made the brave decision to build a product from scratch. This thinking is at the core of Windows Phone — and central to Metro, the design language that represents a new design paradigm at Microsoft. dive into the philosophy driving this shift, check out [link] , where Arturo shares his views on the Microsoft UX and related stuff world from a *designer* perspective. Metro and more. MORE >>