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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Top 5 Content Marketing Influencers and Experts are women. Podcasting continues upward trend.

Content 170
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389
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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.

Nielsen 241
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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272
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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60