Visually SM

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 100
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Which social media channels should your brand be present?

Visually SM

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Word of mouth has always been something important in marketing. Blogs are frequently used as well. Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns.

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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. Having a solid social media marketing plan will help get all of your team members on the same page. Efficiency. Another benefit is efficiency.

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Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

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Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. Here are five examples of marketing videos that went viral thanks to their humor, heartwarming story or surprise ending — or a combination of any or all of the above: American Greetings: World’s Toughest Job.

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Overcome Short Attention Spans with Micro-content

Visually SM

What can your advertising do in 10 seconds? In the digital age, creating an attention-grabbing headline or first sentence can make or break any blog post, article or tweet. Buffer co-founder Leo Widrich’s blog post on headline copywriting is a must-read for anyone looking to fine-tune their wordsmith skills. Make the Connection.

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