Advertising, Blog and Marketing - Social Media Informer

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Will he blog about it too? How segregated are their advertising and editorial teams?

Syndication

Syndication Marketing Advertising SEO

How a New Communications Graduate Can Stand Out

Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. How were they used?

Press Release

Press Release Tumblr Advertising LinkedIn

A Partial Reading List for PR Students

Social Media Strategery

AUGUST 22, 2013

You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Marketing in the Round - Marketing and PR are no longer the only organizational touchpoints with the public.

List

List Class ROI Sports

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

FEBRUARY 2, 2015

This post originally appeared on PRSA Pittsburgh’s blog. . Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? Creative Commons image from Flickr user Slackley. I want to prove them wrong.

Communities

Communities Startup Energy Creative Commons

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them. I’m barely able to make ends meet.

Class

Class Social Media Forums Price

Time for a Change

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0

Gov 2.0 Yammer Committee Policies

Grading Social Media

Social Media Strategery

MARCH 1, 2010

If you’ve kept up with this blog , you know that I’m really interested in the intersection of social media and education, and my old Public Relations 101 professor now teaches in the USI communications department, so I’m particularly excited for this opportunity. Grading the use of social media was a non-issue.

Gov 2.0

Gov 2.0 Social Media Class Wiki

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. That area has totally shifted!

Education

Education Social Media Gov 2.0 Class

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

MARCH 3, 2011

Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions. Facebook isn’t focused on organizations like universities. SMCEDU on Ning.

Education

Education Class Groups Groups

Keeping Gov 2.0 Fresh

Social Media Strategery

JANUARY 21, 2010

whether you’re working with Vivek Kundra on data.gov, or trying to get the mayor of a tiny town in Kansas to blog, GovFresh will probably have something that’s highly relevant to what you’re doing. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. You can get involved.

Gov 2.0

Gov 2.0 Web 2.0 Forums Wiki

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

OCTOBER 12, 2008

From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall?

Gov 2.0

Gov 2.0 Wiki Policies Consultant

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

AUGUST 8, 2010

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. The best person right now might be Joe over in Marketing, but what if Joe leaves the organization? Remember, social media is driven by the person, not the position.

Gov 2.0

Gov 2.0 Social Media Social Media Management Organization

Justifying Social Media to the Big Wigs

Social Media Strategery

NOVEMBER 30, 2008

It is a method of communications, a channel not unlike or more or less important than public relations, customer relationship management, advertising, corporate communications and the like. 101 , buy-in , marketing , social media , web 2.0 Forrester’s recent report about the growth of the market has earned plenty of blog pick up.

Gov 2.0

Gov 2.0 Web 2.0 Social Media Wiki

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

MARCH 29, 2015

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Here’s the thing.

Marketing

Marketing Conference Collaboration Meeting

Create Content for Humans, Not Machines

Social Media Strategery

JUNE 13, 2016

I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. search it out.

Content

Content Film Data Feed

Social Media Informer

Social Media Strategery

What Does Integrated Marketing Mean to the Future of the PR Professional?

How a New Communications Graduate Can Stand Out

Trending Sources

A Partial Reading List for PR Students

Is Our PR Community Part of the New Pittsburgh or the Old One?

Using Social Media to Reach the Hard-Working Class

Time for a Change

Grading Social Media

Social Media Integration in Higher Education | Social Media Strategery

Can Greater Social Connections Improve Higher Education?

Keeping Gov 2.0 Fresh

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Identify the Right People to Manage Your Social Media Initiatives.

Justifying Social Media to the Big Wigs

Integrated Marketing Is A Mindset, Not A Mandate

Create Content for Humans, Not Machines

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