Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Online advertising.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

MARCH 26, 2011

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

FEBRUARY 16, 2015

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? But why would your blog be a good idea to post on this site?

LinkedIn 70

LinkedIn Small Business Curation Sites 70

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. For instance, Will you have a blog ? Will you utilize article marketing ?

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

MAY 1, 2014

If you haven’t been reading Seth Godin , you have missed quite a few insights into human nature and marketing. Some of Seth’s blogs are long, some are only a few simple sentences that emphasize his point and leave you to chew on it. Marketing is storytelling. Choose wisely. Treat different people differently.

Advertising 70

Advertising Strategy Sites List 70

Small Business Mavericks

NOVEMBER 11, 2013

Have you started your holiday marketing yet? The key to holiday marketing is to start early. You’ve likely seen some Christmas advertising on TV already. If you are marketing online, you do not necessarily need to start running your ads yet. But you should have started your holiday marketing planning by now.

Marketing 98

Marketing Small Business Publishing Advertising 98

Small Business Mavericks

AUGUST 26, 2015

Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. From there, search engines, forums, and pay-per-click advertising took over. Blogging took off like a rocket followed by social networking and video marketing. What is the Essence of Internet Marketing?

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It is a great marketing tool, but is it better than other marketing tools? It depends on the market and how well you get your information out. More small businesses are utilizing the SEO marketing tool over any other type of marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? That’s good incentivized advertising.

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? How do you define online marketing? When it comes to creating an online presence, that is, building a website, when should you start that marketing process?

Marketing 114

Marketing Small Business Case Study SEO 114

Small Business Mavericks

FEBRUARY 4, 2013

Radio advertising. Pay per click marketing. Here are some ways to ensure people in your local area see your content: Stuff their purchase bags with flyers and handouts. Run a television commercial on your local TV stations. Billboards. In a word, if you make a big splash, your content will go viral.

Trends 93

Trends Marketing Metrics YouTube 93

Small Business Mavericks

AUGUST 18, 2011

Regular readers of the Small Business Mavericks Internet Marketing Blog know that I am a big and vocal proponent of online marketing. Blogs, articles, e-zines, social media … I love it all. But you’ll never hear me tell you that you should abandon every form of traditional marketing. Business cards.

Marketing 79

Marketing Yahoo Small Business Eventful 79

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

DECEMBER 5, 2013

Step up your social media marketing and you will likely see more traffic to your website. Guest blogging – Find a few websites in your niche and offer to write a guest blog post for them. Pay Per Click Advertising – Paid advertising is another source of traffic for many a website.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

AUGUST 13, 2014

But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. We believe this update will benefit people and advertisers alike.” Social Media facebook like-gating social media marketing'

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

MAY 14, 2014

Now, I know you are interested in online marketing because that is why you read this blog. And many are experienced enough to take the information they get online and utilize it to great advantage in their marketing strategies. And this is when it’s time to call in an Online Marketing Strategy professional.

Cost 93

Cost Price Advertising Strategy 93

Small Business Mavericks

DECEMBER 21, 2015

In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. Then there were web rings and a few ways of advertising your website in hopes of driving traffic to it. Eventually, pay-per-click advertising came along. Podcasting took off.

Content 70

Content Directory How To Small Business 70

Small Business Mavericks

NOVEMBER 13, 2014

Seth Godin has predicted an end of radio on his blog recently. This time he was commenting on his realization that the combination of Bluetooth & smartphone has made people leave the radio audience and the advertisers are going to have to adapt. Marketers Must Pay Attention & Be Ready To Adapt.

Small Business 102

Small Business Meeting Campaign Advertising 102

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Video marketing. Demographics matter a lot in marketing. They matter in traditional marketing as well as online marketing.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

AUGUST 31, 2015

Guest blogging – You can tap into other sources of traffic by writing guest blog posts on blogs that reach the same audience you are trying to reach or that publish information similar to yours. Build a relationship first and people will visit your website based on your connection. The best time to start is right now.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

AUGUST 9, 2012

You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. There is a lot of territory to explore with online marketing. Does it have a blog? Is that all there is?

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

JANUARY 7, 2015

Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies? Underestimating The Market. I see this as a lesson in developing an audience first, by utilizing social media, blog posts, and email to get people thinking about how this new thing will benefit them. .

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

APRIL 21, 2011

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. 3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Update your blog daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

FEBRUARY 21, 2011

The general consensus is that they make great marketing promos for businesses of any size. I would bet that you do most of it online through your other Internet marketing channels. But have you considered offline marketing? Offline marketing still works. They are particularly useful for small businesses.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

DECEMBER 8, 2011

Social media is the new way of advertising and marketing your business. For instance, if you already have a blog that you post to on a regular basis about your business, you can send your posts to Twitter, Facebook and others to generate even more readers. But, what does it mean for small businesses?

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

JULY 15, 2014

For years, the “know-like-trust” factor has been a basic foundation of marketing. Put faces and a backstory on the people you are writing to for the blog, and advertising to, and posting on whatever social media you go with. Small Business Internet Marketing buyer persona know-like-trust marketing sales tactics'

How To 98

How To Small Business Education Buy 98

Small Business Mavericks

JUNE 17, 2015

You have a website, a blog, social media channels, probably some paid advertising, a video channel, and other tools to keep up with. Blog content deconstruction. Market penetration. Is your competition doing something to capitalize on market potential that you can implement in your own business?

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

MARCH 19, 2011

» Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. There are many ways to market your business and products online.

Small Business 150

Small Business YouTube Real Estate Case Study 150

Small Business Mavericks

AUGUST 6, 2012

Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Add links—make sure to link to your website or blog. — Thanks for this Guest Post by Jayme Pretzloff, the Online Marketing Director for Wixon Jewelers, a jewelry store in Minneapolis, MN.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

MARCH 27, 2011

After all, if you can write an e-mail requesting 20 links, he says, then you can write a blog post for your blog. If you can write a guest blog post for someone else, then you can write 20 blog posts for yourself. Next, write a blog post every day for a year and don’t spend any effort building links to it.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

FEBRUARY 25, 2011

That means you’d have to be that much more creative and aggressive in your YouTube marketing efforts. Celebrity YouTube channels could also present a unique marketing opportunity for your small business by giving you another advertising channel. Content Farms: Did Google Go Far Enough?

YouTube 79

YouTube Compete Case Study Press Release 79

Small Business Mavericks

APRIL 11, 2012

And I’m not talking about spam or get rich sites, or mom and dad blogs here. Instead of local advertising, you undertake search engine optimization – the aim for each is the same, getting your business in front of people’s eyes. Why do they take up valuable space?

Domain Name 101

Domain Name Engineering Hosting Advertising 101

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

DECEMBER 27, 2011

It looks fantastic and you have a lot of great products listed along with article or blogging content. You will be surprised at how effective videos are on your marketing campaign. You can even attach them to your marketing emails for an even bigger response. You have your brand new website up and running.

YouTube 150

YouTube Project Video SEO 150