Sherrilynne Starkie
AUGUST 29, 2018
And, we see how women are leading the world of content marketing. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s not advertising. Today’s picture is much rosier.
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Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.
Sherrilynne Starkie
JANUARY 2, 2018
When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.
Sherrilynne Starkie
OCTOBER 21, 2013
Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.
Sherrilynne Starkie
DECEMBER 7, 2013
I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Content marketing: feeling ripped off? Featured Headline Marketing'
Sherrilynne Starkie
DECEMBER 22, 2013
These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Marketing integration. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Paid vs. earned content.
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