Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign.

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Company Social Media Insurance Influencer 40

Jeff Esposito

SEPTEMBER 27, 2010

To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. This new model sounds like the spray and pray model of PR or advertising. If money was going to be discussed, I brought in my marketing team – which should be the action of any responsible flack. Enjoy this post?

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. Sure stats say that there are other platforms to play on that will hit vertical X, Y or Z, but can you hit as diverse and audience with an organic and advertising mechanism with the same user pool that Facebook has right now?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Justin blogs here at Justin Case You Were Wondering.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21