Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. We all did something before social media. Case in point. You’ve evolved.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. The Digital Marketing Essential Reader. The PPC Blooper pay per click humor blog, with the appropriate URL of… Yourppcsucks. 9) This is hilarious. I was honored to place #7 on that list!

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

APRIL 16, 2010

People need to make money with this social media stuff and hopefully it is not a model based on traffic/advertisers. Tags: Social Networks Twitter social media marc meyer blogging blogs ning. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. This is only the beginning.

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

DECEMBER 19, 2011

It’s a blog post in and of itself. Would you pay to advertise on Twitter? Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. Can you say self doubt? 4) We had gotten over being enamored with the quantity of friends, followers, fans and likes. The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. No one had heard of blogs. million blog entries every day. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. Fast forward to 2009.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Marketers consider it to be the one worthy metric. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands 166

Brands Metrics Survey Advertising 166