Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Writtent Blog

JULY 4, 2013

If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. They should also be employed in your: blog. a blog post ) doesn’t match where the call-to-action takes the visitor (e.g. So, what is a CTA, exactly? social media. email blasts. pay-per-click campaigns.

Examples 104

Examples Hubspot eBook Template 104

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

NOVEMBER 30, 2016

Content and blogging classes (25-31). Blogging and podcasting. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

JULY 17, 2013

Simply defined, psychographic characteristics are the collision of psychology and advertising, formally “attitudes, opinions, and personality traits.” What blogs, news sources, or media do you consume on a regular basis? Do you like learning through videos and webinars, or eBooks better? What is your educational background?

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Oktopost

JANUARY 17, 2024

First, you find ways for prospects to hear about your brand by showing up in their search results, favorite blogs, and social media feeds. Invite them to sign up for your mailing list or webinar or become a social media follower. Most list management platforms, such as Mailchimp and Hubspot, provide this data.

Metrics 62

Metrics Cost Hubspot Analytics 62

Razor Social

JULY 6, 2016

You drive traffic from social media, blogging etc. Email campaign/Drip/Autoresponder – This is where you create a series of emails for a specific event e.g. an email follow-up series after a webinar. Automatically build custom audiences for Facebook advertising campaigns. Remember our PRISM model ? PRISM funnel.

Marketing 70

Marketing Price Newsletter List 70

Sprout Social

JANUARY 30, 2020

New content (webinars, blog posts). Meanwhile, this message from Squarespace serves as a general check-in and webinar invitation to make sure customers aren’t sleeping on their platform’s best features. Beyond educating customers, blogging is a prime way for SaaS companies to target keywords and attract leads via search engines.

Strategy 99

Strategy Marketing Case Study How To 99

Buffer Social

NOVEMBER 2, 2017

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111

ROI Advertising Conversation Social Media 111

Pixlee

DECEMBER 21, 2020

As we ramp up 2021, kick things off with a roundup of the top blogs to follow in the ecommerce realm. . Beyond the platform though, marketers should look to their blog for equal parts advice and good stories. Their blog is divided into two parts: “Good Turns” and “Company”. This section of their blog will simply bring you joy.

Case Study 52

Case Study Resources Hubspot WordPress 52

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It gives people a behind-the-scenes look at HubSpot culture. The thing is, folks are more likely to trust an employee’s word over traditional advertising. That’s where webinars and videos come into play.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Socialmedia.biz

AUGUST 13, 2018

” Conduct a free webinar: As a social media agency/business, your biggest challenge is to been seen as an expert in your domain for companies looking to do a better job with their online presence. Make sure you emphasize on the webinar being free with no upfront commitment, so the registrants are more inclined to sign up and show up.

Social Media 63

Social Media How To Crowdsourcing Compete 63

Webbiquity SMM

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ). Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. Experience: The Blog ). Experience: The Blog ). DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

MAY 31, 2022

Let’s say you are hosting a webinar through a third-party tool. Simply “Create an Event” on LinkedIn, fill in the information, and share your webinar link. Let’s say you are looking for people working in the marketing and advertising industry and living in France. Attendees will be notified as soon as your live stream begins.

B2B 244

B2B LinkedIn Strategy Marketing 244

ProBlogger

NOVEMBER 13, 2017

How and Why You Should Create Style Guides for Your Blog. In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog. How and Why to Create a Blog Style Guide. AP Stylebook.

How To 45

How To Avatar Guidelines Blogger 45

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. A Definitive Guide to Blog Content Scraping & How to STOP It!

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

MARCH 29, 2017

However, a business must always be planting seeds by networking, advertising, etc. CRM – Hubspot. As I’ve told many, “when the blog stops, so does everything else.” ” In turn, social media content can be repurposed, and should lead back to the website and blog. In turn, we see referrals.

Tips 40

Tips Atlassian Compete Project 40

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. 5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 6, 2012

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. by HubSpot Blog. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising. by Wildfire Social Media Marketing Blog.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media / Social Networking. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media / Social Networking. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Social Media Strategies Summit

SEPTEMBER 30, 2021

Instead, they go through several stages (HubSpot, for example, identifies three ) during which they: Become aware of needing a solution to a problem. Be it content in the form of text, video, audio, visual, social media post, or webinar, the goal should be an offer of trustworthy information. This is the awareness stage.

Content 169

Content Overview Examples Resources 169

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219